Terence
@terence-milbourn
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Registered: 12 years, 2 months ago
I am CEO of Social Strategy in the UK. Social Strategy builds online communication channels which help people work together to improve the world. In the face of millions starving, and 20% of the world owning 80% of its resources, the proliferation of technology can seem superfluous. But with the right approach, technology can benefit individuals, organizations and society. In more than a decade of developing marketing strategy on the Internet, I’ve never been more excited than right now. The possibility to reach and connect expontential numbers of people fundamentally changes the nature of what’s possible when it comes to building social enterprise on the Internet. Also, there’s room for innovation and improvement of how businesses measure success and more meaningful definitions of ambition for employees. All this can work, only if business and social enterprise learns about and practises social marketing - two way communication with their audience - instead of just advertising and blowing their trumpets. That's what social strategy is all about. And that's what I'm all about too.
Website: http://www.socialstrategy.co.uk
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