Sorry for the confusion there. The sample content is separate from the theme itself. First make sure that the theme is installed and activated. Then you can download the sample content and unzip the zip file you received. In it there are three files that you’ll need to use to import the content to your site. On the sample content page (http://support.organizedthemes.com/sample-data/) down below where you downloaded the file you can find the instructions on how to import those. If you run into any questions or trouble doing that, let me know and I’ll be happy to help you out.